Party Like a Marketer

Ep. 67: Innovating Together: CMA's Support for Cannabis Marketers

Emily Wells and Lisa Buffo discuss the evolving landscape of cannabis marketing as 2024 draws to a close. They explore significant industry changes, including Ohio's recent legalization of adult-use cannabis, the implications of upcoming political shifts, and the transformative role of AI in marketing strategies. Listeners will gain insights into new CMA resources designed to support marketers, upcoming events, and the future direction of cannabis marketing.

Ep. 66: Bridging the Gap: How Companies Doing Good Connects Cannabis and Community

Discover how Courtney Mathis and her team at Companies Doing Good are working to change perceptions of cannabis businesses and position them as valuable community assets. Hear about their strategies for creating positive social impact.

Learn more and connect with Courtney & CDG:
https://www.linkedin.com/in/courtneymathis/

CDG:
https://companiesdoinggood.org
https://www.linkedin.com/company/cdgsocials/
https://www.instagram.com/cdgsocials/
https://www.facebook.com/cdgsocials/
https://twitter.com/cdgsocials

CIF:
https://cannabisimpactfund.org
https://www.linkedin.com/company/cannabis-impact-fund/
https://www.instagram.com/cannabisimpactfund/
https://www.facebook.com/cannaimpactfund/
https://twitter.com/CannaImpactFund

Ep. 65: Consumer Experience and Brand Loyalty: Strategies for Success in an Oversaturated Market

Jesse Tolz discusses his transition from agriculture to cannabis marketing and the unique challenges faced in New York's competitive market. He shares insights on building a brand that resonates with consumers while navigating regulatory complexities.

 

Learn more and connect with the Cannabis Marketing Association:

• Cannabis Marketing Association: https://thecannabismarketingassociation.com
• Contact us: info@marketingcannabis.org
• Instagram: https://www.instagram.com/cannamarketing/
• Facebook: https://web.facebook.com/CannaMarketingAssociation
• Twitter: https://twitter.com/cannamarketing
• LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

Ep. 64: Data, Dispensaries, and Dollars: Maximizing Cannabis Marketing ROI

Learn how to overcome data integration challenges and leverage analytics to drive successful marketing campaigns in highly regulated markets. CMA Member Keri Branch, Director of Marketing at Vytal Options, shares insights on programmatic advertising, loyalty programs, and educating customers within compliance.

Ep. 63: Mastering SEO and Brand Reputation in Cannabis

Uncover the power of branded search and the impact of brand reputation in the cannabis industry. Learn from Stella Morrison, Founder and Content Strategist at CannaContent about the importance of establishing authority and maintaining a positive brand image.

 

Connect with Stella on LinkedIn: https://www.linkedin.com/in/stellamorrison/

Ep. 62: Beyond Profit: How Social Impact Drives Success in the Cannabis Industry

In this episode of Party Like a Marketer, Luna Stower, Chief Impact Officer at Ispire, shares her expertise on authentic marketing, social impact, and advocacy in the cannabis industry. Luna discusses the importance of storytelling, community engagement, and lobbying in shaping cannabis policy and building successful brands.She emphasizes the power of authenticity in personal branding and corporate communications, especially in an era of AI-generated content. Luna also provides practical advice on how individuals and businesses can get involved in cannabis advocacy and make a meaningful impact on the industry's future.

Learn more about Luna and connect with her at lunastower.com

 

Learn more and connect with the Cannabis Marketing Association:

• Cannabis Marketing Association: https://thecannabismarketingassociation.com
• Contact us: info@marketingcannabis.org
• Instagram: https://www.instagram.com/cannamarketing/
• Facebook: https://web.facebook.com/CannaMarketingAssociation
• Twitter: https://twitter.com/cannamarketing
• LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

Ep. 61: Cannabis Branding Excellence: Tactics for Market Leadership

Kate Biggs, Senior Director of Ad Sales at LeafLink dissects the marketing strategies driving growth in the cannabis industry. Gain insights into effective advertising campaigns, compliance issues, and the role of technology in enhancing sales.

Ep. 60: Financial Strategies for Cannabis Entrepreneurs

Join financial expert Guillermo Rodriguez, Virtual CFO at Summit Virtual CFO by Anders, as he shares practical wisdom for navigating the unique financial landscape of the cannabis industry. From budgeting to profitability analysis, learn essential strategies for sustainable growth.

Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices

Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder and CEO of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in the cannabis space. 

Ep. 58: Amplifying Impact: Cannabis Advocacy & Media Relations

Explore the role of media relations in driving cannabis justice advocacy through storytelling and public relations with Stephen Post, Strategic Communications Manager at Last Prisioner Project. Join us as we explore PR tactics, media outreach strategies, and effective communication techniques for driving meaningful reform.