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The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.
Episodes
Friday Aug 12, 2022
Friday Aug 12, 2022
One of the most important things for cannabis brands to do is create an amazing product. But what about the ideal buyer persona?
How does the consumer ultimately have a positive experience with your brand and make the decision to buy?
This podcast talks about how cannabis retailers collect information on their users through point-of-sale data collection, follow-up marketing emails, and in-store promotions. Rick and Lisa also touch on how databases have evolved through online customer reviews and in-person testing of products so that customers could make well-informed decisions as they shop for their favorite cannabis products.
Cannabis Marketing Association: CMA Website
Contact us: info@marketingcannabis.org
Instagram: CMA Instagram
Facebook: CMA Facebook
Twitter: CMA Twitter
Linkedin: CMA LinkedIn
Rick's LinkedIn: Rick's LinkedIn
Lucid Green: Lucid Green Website
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