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The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.
Episodes
Tuesday Jun 25, 2024
Ep. 62: Beyond Profit: How Social Impact Drives Success in the Cannabis Industry
Tuesday Jun 25, 2024
Tuesday Jun 25, 2024
In this episode of Party Like a Marketer, Luna Stower, Chief Impact Officer at Ispire, shares her expertise on authentic marketing, social impact, and advocacy in the cannabis industry. Luna discusses the importance of storytelling, community engagement, and lobbying in shaping cannabis policy and building successful brands.She emphasizes the power of authenticity in personal branding and corporate communications, especially in an era of AI-generated content. Luna also provides practical advice on how individuals and businesses can get involved in cannabis advocacy and make a meaningful impact on the industry's future.
Learn more about Luna and connect with her at lunastower.com
Learn more and connect with the Cannabis Marketing Association:
- Cannabis Marketing Association: https://thecannabismarketingassociation.com
- Contact us: info@marketingcannabis.org
- Instagram: https://www.instagram.com/cannamarketing/
- Facebook: https://web.facebook.com/CannaMarketingAssociation
- Twitter: https://twitter.com/cannamarketing
- LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/
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