Ep. 43: Future of Cannabis Marketing: Insights and Strategies for the Road Ahead

In this episode, CMA Founder & CEO, Lisa Buffo and Membership Manager, Emily Wells, dive into the annual Future of Cannabis Marketing event and discuss why it's important for cannabis marcom professionals to stay informed and engaged with the industry's evolving landscape. We'll cover the various sessions offered at the event, including bundtender-centric marketing, experiential marketing, customer data ownership, sustainable packaging, and a surprise topic. Additionally, we'll preview what's to come for Cannabis Marketing Association in 2023 including our in-person Cannabis Marketing Summit, awards, and member programming. Visit our website to buy tickets, apply for a sponsored ticket, and learn more about sponsorship opportunities. The Early Bird special ends on January 30th at 11:59 pm MT, so don't miss out!

https://thecannabismarketingassociation.com/summits/future-of-cannabis-marketing-2023/

 

Connect with the speakers:

Johnathan McFarlane, Senior Director of Marketing, Roll Pros

Katherine Wolf, Chief Marketing and Operations Officer, Malek's Premium Cannabis

Naima Abdi, Digital Marketing Strategist, Above The Fray

Michael Diaz-Rivera, Business Owner, Better Days Delivery

Elizabeth Corbett, Vice President of Sales, AE Global

 

Establishing a Mission-Specific Brand with Corvain Cooper: https://thecannabismarketingassociation.com/podcast/episode-12-from-life-without-parole-to-establishing-a-mission-specific-brand/

From Prison to Brand Ambassador, Cannabis Marketing Summit 2022 Keynote with Corvain Cooper: https://thecannabismarketingassociation.com/podcast/episode-34-from-prison-to-brand-ambassador-fireside-chat-with-corvain-cooper/