Party Like a Marketer

Ep. 57: Understanding Retail Media in Cannabis Marketing

Explore the evolving landscape of retail media and its pivotal role in the cannabis marketing mix, as Jon Lowen, Surside Co-Founder and Co-CEO discusses best practices, common mistakes, and strategies for success.

Ep. 56: Tech-Forward Cannabis Marketing: Bridging the Gap

Hear from Vib Gupta, Founder & CEO of CannMenus about how cannabis marcom professionals can bridge the gap between cutting-edge technology and innovative marketing strategies to navigate the ever-evolving landscape of cannabis advertising.

Learn more and connect with the Cannabis Marketing Association:

• Cannabis Marketing Association: https://thecannabismarketingassociation.com
• Contact us: info@marketingcannabis.org
• Instagram: https://www.instagram.com/cannamarketing/
• Facebook: https://web.facebook.com/CannaMarketingAssociation
• Twitter: https://twitter.com/cannamarketing
• LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

Ep. 55: Proactive Legal Planning for Cannabis Marketers

Explore the potential impact of cannabis rescheduling with Jay Kotzker, Managing Partner at Holon Law Group. From changes in legal landscapes to interstate commerce challenges, learn how this shift could reshape marketing strategies and legal compliance for cannabis businesses.

Ep. 54: Dispensary Dilemmas: Website Concerns and SEO Strategies

Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Max Juhasz, CEO of DopeSEO and Co-Founder of Bud Plug, to discuss predatory website development practices, uncover concerns for dispensaries, and gain valuable insights into SEO strategies for cannabis businesses. Discover the impact of Google's algorithm changes on marketing strategies in the cannabis industry and explore the importance of owning and controlling your data.

Learn more and connect with the Cannabis Marketing Association:

• Cannabis Marketing Association: https://thecannabismarketingassociation.com/
• Contact us: info@marketingcannabis.org
• Instagram: https://www.instagram.com/cannamarketing/
• Facebook: https://web.facebook.com/CannaMarketingAssociation
• Twitter: https://twitter.com/cannamarketing
• LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

Ep. 53: Identifying and Reaching the Ideal Customer Where They Are

Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Jason Smallheer, CEO and Lead Strategist of Elevated Growth Group to discuss targeted audience insights, data-driven tactics for limited budgets, and the impact of price competition. 

Ep. 52: Strategic IP and Securing Trademarks: What Cannabis Marketers Need to Know

Lisa Buffo, Founder and CEO of Cannabis Marketing Association sat down with Mary Shapiro, Founder & Managing Director at Evoke Law to discuss the complex landscape of IP rights, trademark laws, and the unique challenges faced by businesses within the cannabis industry.

Ep. 51: State of Cannabis Marketing: Holiday Marketing

Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down to present on the state of cannabis marketing for 2024, focusing on the holiday season. In this session, she explores the latest trends, strategies, and best practices for effective holiday marketing in the cannabis industry. 

 

Ep. 50: Beyond Buzzwords: Authentic Strategies in Cannabis Marketing

Lisa Buffo, Founder and CEO of the Cannabis Marketing Association sat down with John Shute, Founder and CEO of PufCreativ to chat about authentic strategies in cannabis marketing. 

Ep. 49: Crafting Compelling Video Content

Lisa Buffo sat down with Julie Batkiewicz, Founder and Owner of Onward Content, to discuss crafting compelling video content. 

Ep. 48 - Public Relations During Tough Economic Times

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Tatiyana Brooks Director of Emerging Markets at Comprise Agency, to discuss Public Relations During Tough Economic Times.