Party Like a Marketer

Ep. 47 - Radio Cannabis Marketing: Boom or Bust?

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Andy Gonzales, Marketing Account Executive at Townsquare Media, to discuss Radio Cannabis Marketing: Boom or Bust?

Ep. 46 - Building a Winning Marketing Team from an Agency Pro

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Michele Ringelberg, Owner & CEO at ThrivePOP, to discuss Building a Winning Marketing Team from an Agency Pro.

Ep. 45: The Power of Cannabis PR: Insights from a Leading Media Relations Expert

In this episode, Lisa Buffo sat down with seasoned PR pro Rosie Mattio, Founder & CEO of MATTIO Communications. Rosie shares her journey into the world of cannabis PR, offering valuable insights into how clients can work with a PR firm and what to expect from the process. Lisa and Rosie explore the importance of crafting a compelling pitch, building a brand, and staying up-to-date with the latest trends in the industry. Rosie also shares advice for those who are doing PR on their own and want to work with reporters. Whether you're an entrepreneur in the cannabis space or just curious about the power of PR, this episode is sure to inform and inspire. Tune in and discover how effective media relations can help take your business to the next level.

 

Learn more and connect with the Cannabis Marketing Association:

• Cannabis Marketing Association: https://thecannabismarketingassociation.com/
• Contact us: info@marketingcannabis.org 
• Instagram: https://www.instagram.com/cannamarketing/
• Facebook: https://web.facebook.com/CannaMarketingAssociation
• Twitter: https://twitter.com/cannamarketing
• LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

 

Ep. 44: Navigating Cannabis Marketing: From Retail to Tech

Lisa Buffo sat down with Jeremy Johnson, Business Development Manager at Dispense to discuss how he got started in the cannabis industry and his contribution to building Dispense into a thriving business.

Lisa and Jeremy delve into the importance of starting small and growing conscientiously, as well as the differences between product-based SEO and iframe-based SEO. Jeremy shares his insights on what product-based SEO is and how it works, and highlights some of his favorite marketing tools.

Finally, the pair discusses the most important thing to consider when building a tech stack, and how this can impact the success of your business. Whether you are new to the cannabis industry or a seasoned veteran, this episode provides valuable insights and tips that you can use to grow your business.

Learn more and connect with the Cannabis Marketing Association:

• Cannabis Marketing Association: https://thecannabismarketingassociation.com/
• Contact us: info@marketingcannabis.org 
• Instagram: https://www.instagram.com/cannamarketing/
• Facebook: https://web.facebook.com/CannaMarketingAssociation
• Twitter: https://twitter.com/cannamarketing
• LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

 

Ep. 43: Future of Cannabis Marketing: Insights and Strategies for the Road Ahead

In this episode, CMA Founder & CEO, Lisa Buffo and Membership Manager, Emily Wells, dive into the annual Future of Cannabis Marketing event and discuss why it's important for cannabis marcom professionals to stay informed and engaged with the industry's evolving landscape. We'll cover the various sessions offered at the event, including bundtender-centric marketing, experiential marketing, customer data ownership, sustainable packaging, and a surprise topic. Additionally, we'll preview what's to come for Cannabis Marketing Association in 2023 including our in-person Cannabis Marketing Summit, awards, and member programming. Visit our website to buy tickets, apply for a sponsored ticket, and learn more about sponsorship opportunities. The Early Bird special ends on January 30th at 11:59 pm MT, so don't miss out!

https://thecannabismarketingassociation.com/summits/future-of-cannabis-marketing-2023/

 

Connect with the speakers:

Johnathan McFarlane, Senior Director of Marketing, Roll Pros

Katherine Wolf, Chief Marketing and Operations Officer, Malek's Premium Cannabis

Naima Abdi, Digital Marketing Strategist, Above The Fray

Michael Diaz-Rivera, Business Owner, Better Days Delivery

Elizabeth Corbett, Vice President of Sales, AE Global

 

Establishing a Mission-Specific Brand with Corvain Cooper: https://thecannabismarketingassociation.com/podcast/episode-12-from-life-without-parole-to-establishing-a-mission-specific-brand/

From Prison to Brand Ambassador, Cannabis Marketing Summit 2022 Keynote with Corvain Cooper: https://thecannabismarketingassociation.com/podcast/episode-34-from-prison-to-brand-ambassador-fireside-chat-with-corvain-cooper/

 

Ep. 42 - Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Bethany Gomez, Managing Director at Brightfield Group, to discuss Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty.

Ep. 41 - Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Johnathan McFarlane, Director of Strategy at Hybrid Marketing Co., to discuss Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers.

Ep. 40 - Winning PR Strategies For Cannabis Brands

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Shawna Seldon McGregor, Founder & CEO at Maverick Public Relations, to discuss Winning PR Strategies For Cannabis Brands.

Ep. 39 - Growing Your Cannabis Brand Through Networking

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Luna Stower, Chief Impact Officer at Ispire, to discuss Growing Your Cannabis Brand Through Networking.

Ep. 38 - Implementing programmatic advertising for cannabis brands

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Matt Shait, Vice President of Operations at Surfside, to discuss Implementing programmatic advertising for cannabis brands.