Party Like a Marketer

Ep. 37 - Branding & SEO Stats for Cannabis Marketers

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Emily Wells, Membership Manager at Cannabis Marketing Association, to discuss Branding & SEO Stats for Cannabis Marketers.

Ep. 36 - How to Leverage Emotion in Cannabis Marketing

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Jacob Roland, Director of Sales and Marketing at Loud Labs, to discuss How to Leverage Emotion in Cannabis Marketing.

Ep. 35 - The Importance of Data for Cannabis Retailers

One of the most important things for cannabis brands to do is create an amazing product. But what about the ideal buyer persona?

How does the consumer ultimately have a positive experience with your brand and make the decision to buy?

This podcast talks about how cannabis retailers collect information on their users through point-of-sale data collection, follow-up marketing emails, and in-store promotions. Rick and Lisa also touch on how databases have evolved through online customer reviews and in-person testing of products so that customers could make well-informed decisions as they shop for their favorite cannabis products.

Cannabis Marketing Association: CMA Website
Contact us: info@marketingcannabis.org
Instagram: CMA Instagram
Facebook: CMA Facebook
Twitter: CMA Twitter
Linkedin: CMA LinkedIn
Rick's LinkedIn: Rick's LinkedIn
Lucid Green: Lucid Green Website

Ep. 34 - From Prison to Brand Ambassador - Fireside Chat With Corvain Cooper

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Corvain Cooper, Brand Ambassador, at 40 Tons, to discuss everything related to Cannabis.

Corvain Cooper is Brand Ambassador at 40 Tons, Black, a Woman-owned premium cannabis, clothing, and accessories brand in Los Angeles, California. Corvain grew up on the east side of South Central Los Angeles.

Drawing from his experience navigating the legacy market, also a background in apparel, fashion, and brand building, Corvain is an avid Public Speaker, activist, and advocate for bringing awareness to 40 Tons and the causes it serves.

Ep. 33 - Identifying Best Advertising Practices for Cannabis Brands

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Edward Montanus, Team Director, Media Solutions at Equativ & Senior Advisor, at The MediaJel Foundation, to discuss Identifying Best Advertising Practices for Cannabis Brands.

Ep. 32 - Best Business Practices to Increase Customer Loyalty

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Wesley Williams, Co-Founder, and CEO at KND Infusions, Inc., to discuss Best Business Practices to Increase Customer Loyalty.

Ep. 31 - How Brands Are Using Cannabis NFTs

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Katherine Wolf, Chief Marketing & Operations Officer at Malek's Premium Cannabis, to discuss How Brands Are Using Cannabis NFTs.

Ep. 30 - Growth Marketing Strategies for Cannabis Entrepreneurs and Marketers

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Catherine Merritt, CEO at Spool Marketing & Communications, to discuss Growth Marketing Strategies for Cannabis Entrepreneurs and Marketers.

Ep. 29 - All About The Cannabis Marketing Summit In Denver This June 7-9

Jordan Lang, Content Coordinator of the Cannabis Marketing Association sat down with Lisa Buffo, Founder, and CEO of Cannabis Marketing Association, to discuss All About The Cannabis Marketing Summit In Denver This June 7-9.

Ep. 28 - In-Person Events Changing the Dynamic of the Cannabis Industry

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Rebecca Maestas Sincere, Executive Director of Marketing at Clear Cannabis Inc, to discuss In-Person Events Changing the Dynamic of the Cannabis Industry.