Party Like a Marketer

Ep. 27 - Understanding Cannabis Consumers to Drive Sales

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Shannon Reed, CMO at Omura, to discuss Understanding Cannabis Consumers to Drive Sales.

Ep. 26 - How to Leverage PR for Cannabis Brands

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Sadie Thompson, PR Coordinator at Proven Media, to discuss How to Leverage PR for Cannabis Brands.

Ep. 25 - Best Strategies for Improving your Cannabis SEO

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Dmytro Syvak, Head of Business Development at MJSeo Agency, to discuss the Best Strategies for Improving your Cannabis SEO.

Ep. 24 - Using Your Voice in the Cannabis Ecosystem

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Tiffany Watkins, Director of Sales and Marketing at The People's Ecosystem, to discuss Using Your Voice in the Cannabis Ecosystem. 

Ep. 23 - Innovation and Sustainability in Cannabis Packaging

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Elizabeth Corbett, Vice President of Sales at AE Global, to discuss Innovation and Sustainability in Cannabis Packaging.

Ep. 22 - Opportunities for Cannabis Marketers for Paid Advertising

Lisa Buffo, Founder, and CEO of Cannabis Marketing Association sat down with Carl Izzi, Founder & Managing Director at ARSENL Digital Agency Miami, to discuss the opportunities that cannabis marketers have regarding paid advertising.

Ep. 21 — The Benefits of Creativity in Cannabis Marketing

Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Marcus Naramore, Director Of Marketing And Business Development at Edgemont Group (Leafwerx & Full Spec) to discuss the benefits of using creativity in cannabis marketing. 

Ep. 20 — Using Brand Voice as a Tool To Guide The Growth of Your Cannabis Brand

Ep. 19 — Applying Technology to Help Develop Your Cannabis Brand

Ep. 18 — Drawing on Various Data Points to Promote The Growth of Cannabis Brands