Party Like a Marketer

Ep. 17 — Show up in Search Engines: SEO‘s Impact on Brand Visibility and Accessibility

Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Lavall Chichester, Founder and CEO of Flavor Fix, to discuss SEO's impact on brand visibility and accessibility within the cannabis space.

Ep. 16 — Marketing Through The Numbers: Using Data to Reach Consumers

“Marketing Through The Numbers: Using Data to Reach Consumers,” is the 16th episode of Party Like A Marketer. In this episode, host Lisa Buffo, Founder and CEO of Cannabis Marketing Association, is joined by Claire Kaufmann, Director of Client Services at Brightfield Group — an industry-leading CBD and cannabis market research firm. Claire takes listeners on a data-focused journey through the cannabis industry, highlighting key takeaways and essential research-based findings to encourage marketing in the cannabis industry. Utilizing data is another tool cannabis brands can use to reach their consumers.

 

Listen to episode 16, “Marketing Through The Numbers: Using Data to Reach Consumers,” with guest Claire Kaufmann to learn about industry data trends and ways in which cannabis brands can use this information to expand their consumer base. For more information, visit: TheCannabisMarketingAssociation.com/party-like-a-marketer-podcast-cannabis-marketing-podcast/

 

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Ep. 15 — Maximizing SEO Strategies to Expand Your Cannabis Brand

Ep. 14 - Leveraging Your Cannabis Brand With Online Media

Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Kristi Price, Founder and CEO of Black CannaBusiness Magazine to discuss the ways in which cannabis brands can leverage online media. For more information, visit TheCannabisMarketingAssociation.com.

Ep. 13 - Brand-Building Strategies for Cannabis Marketers

Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Zane Bolen, Creative Director for Wandering Creative, to discuss essential brand-building strategies for cannabis marketers.

For more information, visit https://thecannabismarketingassociation.com/

Ep. 12 - From Life Without Parole to Establishing A Mission Specific Brand

Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Corvain Cooper, Chief Brand Ambassador at 40 Tons, to talk about his story and the best ways to elevate a mission-specific brand. Corvain was recently granted clemency from a life sentence without parole for a non-violent cannabis offense.

Ep. 11 - The Powerful Role of Marketing in Growing Your Cannabis Brand

Ep. 10 - Dissecting Data to Advance Your Cannabis Marketing Strategy

Ep. 9 - Building a PR Toolbox to Support Company Goals

Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Durée Ross, Founder and CEO of Durée & Company, Inc., to discuss utilizing a PR toolbox, in order to achieve company goals within the world of cannabis marketing. 

Ep. 8 - Establishing Core Values for Cannabis Brands

Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Mary Pryor, CMO of Tonic CBD and Co-Founder of Cannaclusive, to discuss core values for cannabis brands and their overall influence within the industry.